Executive Administrative Specialist
Aims
- To provide students with an understanding of technical principles and practical concepts for efficient management of office and secretarial affairs.
- To graduate candidates with an in-depth understanding of the various responsibilities and duties of secretaries and their respective roles within organizations.
- To develop the requisite technical and personal skills to effectively perform secretarial work.
Program overview
- Introduction to the sales process:
- Sales: definitions and implications.
- The differences between sales and marketing.
- The Role of Salespeople:
- Types of Salespeople.
- Personal Qualities: Appearance, Attire, Knowledge, Education, and Skills.
- Time management.
- Contact with Customers:
- Effective customer communication in a sales environment.
- Sales pitch delivery.
- Active listening.
- Proper note and message taking techniques.
- Appropriate questioning.
- View.
- Researching Potential Customers and Identifying Sales Leads
- Methods for Customer Retention
- Preparing for a Sales Pitch or Sales Presentation
- Steps in the Sales Process:
- How to open a potential sales dialogue.
- Determining what the client needs and assessing relevancy of details.
- Shifting a customer's attention toward the product.
- Potential customer objections and the salesperson's strategic response.
- How to persuade a customer towards making a purchase and close the deal.
Program duration
5 weeks. Approximately 10 study hours per week for a total of about 50 study hours.
Assessment methods
In order to complete the course successfully you will be required to submit one short essay (c.1000 words) and achieve an overall passing grade.
Certification
To be awarded the certificate you must satisfactorily complete all written contributions. Successful students will receive a Certificate, awarded by the Board of Studies of AIES Department for Continuing Education. A transcript detailing the course will be issued to successful students.