Marketing Management

Marketing Management


Marketing Management
Aims
  • To provide students with essential knowledge and strategies for effective marketing.
  • To develop professional marketing skills through participation in coursework, projects, and exercises that are practical and centered on the most up-to-date marketing theories and philosophies.
  • To help marketing personnel from private companies, public organizations, educational institutions, and governmental agencies concentrate their marketing focus and improve advertising effectiveness.

Target Group
  • Entrepreneurs who wish to establish their own private business.
  • Business owners who want to improve and develop their current business.
  • Marketing managers from a variety of organizations who wants to improve their performance or develop a marketing plan for new products.
  • Employees in sales and marketing departments of various organizations.
  • New graduates who wish to develop their skills for career advancement within the marketing sector.
 Program duration
5 weeks. Approximately 10 study hours per week for a total of about 50 study hours.
Assessment Methods
In order to complete the course successfully you will be required to submit one short essay (c.1000 words) and achieve an overall pass grade.
Certification
To be awarded the certificate, you must satisfactorily complete all written contributions. Successful students will receive the Diploma, awarded by the Board of Studies of AIES Department for Higher education. In addition, all students that successfully complete the program will receive transcripts detailing coursework.